The image of the landing page above shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale.
Roles: Concept, UX/UI, copywriting, design, and project management.
Team members included the business owner, sales manager, and an offsite developer who created the functionality of the countdown, and the text changes that are set to occur when the sale goes live.
Below shows the 2023 landing page in both the countdown teaser mode and the individual promotions shown in active modeonce the sales have started.
I did not save a screenshot of the countdown timer that ran at the top of the home page. But below is a screenshot to the XD file created for the desktop and mobile versions.
Here are a number of the images used throughout the years to promote the Black Friday initiatives.
