Typography and Headline Elements
Here are a few typographic elements developed for use in digital promotions.
SMS and Email Direct to Consumer Copywriting for Holiday Campaign
Here are a few SMS and Email copywriting samples from holiday promotions. Here are some samples of SMS copywriting that was used during a Kennedy oViolins holiday campaign: Kennedy Violins: Thank you for signing up. Use the one-time code Signup10 for 10% off your order. ShortcodeHere Reply STOP to unsubscribe Kennedy Violins: Get string upgrades on …
Continue reading “SMS and Email Direct to Consumer Copywriting for Holiday Campaign”
Packaging Inserts for Violins and Electric Violins
These packaging inserts include warranty and customer service information, as well as cross-sell messaging on the outside panels. They each fold out to an instrument care poster on the inside. The project also included a visual folding instruction sheet to assist the overseas vendor. Roles: Concept, Copywriting, Design, Production. Read the Electric Violin copy. Acoustic violin …
Continue reading “Packaging Inserts for Violins and Electric Violins”
Education Center for Kennedy Violins
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
Kennedy Violins Black Friday Initiatives
The image of the landing page above shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. Roles: Concept, UX/UI, copywriting, design, and project management. Team members included the business owner, sales manager, and an offsite developer who created …
Concert Program Ads
These ads ran in symphony concert programs and were produced for Kennedy Violins.
LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watches.
LUCA Watch Social Posts
This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
Social Media Posts for Kennedy Violins
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: Company news Product promotions Events (Facebook and Meetup) Cross-promotion with partners Inspirational or humorous posts Outreach to potential customers through paid social. See a selection of Kennedy Violins reels on …
Presentation of User Stories and Research
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers. You can read the entire presentation here, …
Continue reading “Presentation of User Stories and Research”