Typography and Headline Elements
Here are a few typographic elements developed for use in digital promotions.
SMS and Email Direct to Consumer Copywriting for Holiday Campaign
Here are a few SMS and Email copywriting samples from holiday promotions. Here are some samples of SMS copywriting that was used during a Kennedy oViolins holiday campaign: Kennedy Violins: Thank you for signing up. Use the one-time code Signup10 for 10% off your order. ShortcodeHere Reply STOP to unsubscribe Kennedy Violins: Get string upgrades on …
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Education Center for Kennedy Violins
The Kennedy Violins Shopify site included a non-functional education center blog section. Although a few select posts got good traffic, most of the information was buried, without a way for the user to navigate to the information that they needed. This was, in part, due to the native shopify blog structure that only includes tags, …
Kennedy Violins Black Friday Initiatives
The image of the landing page above shows the active deals during Black Friday, 2023. Any paid social was linked to this landing page leading up to the sale, and to individual products during the sale. Roles: Concept, UX/UI, copywriting, design, and project management. Team members included the business owner, sales manager, and an offsite developer who created …
LUCA Marketing Emails
Here are a couple of marketing emails done for LUCA Watches.
LUCA Watch Social Posts
This is a collection of social posts I produced for LUCA Watch. These posts are from Facebook, Instagram, and Pinterest. You can also view som LUCA Watch Reels on YouTube. Roles: project management, concept, copywriting, design, scheduling, paid media.
Social Media Posts for Kennedy Violins
In the gallery below see a selection of social media posts that were created for Kennedy Violins. Posts and reels were created to support the following categories: Company news Product promotions Events (Facebook and Meetup) Cross-promotion with partners Inspirational or humorous posts Outreach to potential customers through paid social. See a selection of Kennedy Violins reels on …
Presentation of User Stories and Research
The Education Center project began with analysis of who the Kennedy Violin user is. This project included forming user profiles and stories, and addressing how the redesigned Education Center would address their needs. The presentation also included results of a survey of existing Kennedy Violin Social Media followers. You can read the entire presentation here, …
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Kennedy Violins Reels
See a collection of Kennedy Violins Reels on YouTube. One sample reel is embedded below. ” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” allowfullscreen> Open the reel at YouTube
Social Media Management for Kennedy Violins
At Kennedy Violins I maintained multiple social media channels. The goal was to have active channels with content appealing to varied market segments (kids learning an instrument, parents, established players, and pros). Social channels were connected to our online catalog to allow links to online products in posts, reels, or paid social. The social channels I managed for Kennedy Violins …
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